As the saying goes, ‘Content is king’. High-quality content can increase user engagement on your website, significantly sway your SEO rankings and can be used in conjunction with outbound email marketing to directly generate new business. Most importantly, high-quality content can clearly differentiate your firm from the pack – an important consideration in the ever competitive M&A and Private Equity space.
We are one of the few firms that have a proven track record of content development and content marketing in M&A. Our team has been tapped by firms big and small to write e-books, white papers, blog posts, web and email marketing content. The fact remains that most firms simply do not have the bandwidth to diligently and deliberately create content while managing the day to day responsibilities of running deals – this is where Merger Labs comes in!
There is no perfect answer to this question. Much of our ability to improve your firms search ranking depends on the state of your website when we start working together. Websites built on modern CMS that have a good content foundation can see measurable results in 90 days while older sites may take much longer. Since we provide reporting through our client dashboard you have total visibility as to how each of your search terms ranks and can track our progress in real time.
We like to think of SEO as a branding iniatitive and PPC as more of a marketing initiative. SEO ensures you are perceived as a key player in your space online while PPC simply drivers traffic to your website or landing page.
Most of our services involve a 90 day commitment basis. We like to keep our engagement flexible so you won’t find any annualized contracts here!