Diversify your sell side approach with quality content marketing

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The ‘go to’ content marketer for M&A

As the saying goes, ‘Content is king’. High-quality content can increase user engagement on your website, significantly sway your SEO rankings and can be used in conjunction with outbound email marketing to directly generate new business. Most importantly, high-quality content can clearly differentiate your firm from the pack – an important consideration in the ever competitive M&A and Private Equity space.

We are one of the few firms that have a proven track record of content development and content marketing in M&A. Our team has been tapped by firms big and small to write e-books, white papers, blog posts, web and email marketing content. The fact remains that most firms simply do not have the bandwidth to diligently and deliberately create content while managing the day to day responsibilities of running deals – this is where Merger Labs comes in!



We can take over your blogging and on-site content creation to ensure that your M&A or Private Equity firm is always publishing fresh, valuable content. Our content team comes from the space and can handle topic selection, content creation and publishing.


Ebooks have become an increasingly popular marketing tool in M&A. From short, case study based write ups to long-form technical content, we can help. Share your concept and expectation and allow us to bring your story to life.

Web Copy

Many M&A firms websites lack a true content strategy or firm voice.  Developing and executing an on-site content strategy can transform a static website into a lead generation tool. Our team can handle your web content strategy development from concept to live publication.

Press Releases

Tell your universe about a recently closed deal, key hire or other company news through the creation of relevant press releases. Press releases provide a number of benefits, including backlink building, on-site SEO benefits and are an easy way to reach a broad market. We draft and distribute press releases through our growing media network.

Email Marketing

Email Content Marketing

With an M&A client provided prospect list or lead database, we can curate value added email marketing content and manage the campaign distribution, tracking and follow up process. Cold email marketing is nearly dead, but pushing quality content into your market has proven to generate lead flows in M&A. All email marketing is sent on a 1 to 1 basis, is compliant and works well in conjunction with retargeting and other similar services.

Email Content Marketing + Prospecting

For M&A firms looking to both identify new prospects and have all content and outbound email marketing managed by one provider. In addition to our standard content marketing services, our team can build custom prospect lists to target specific geographies or verticals. Typical monthly engagements include the identification of 200 new prospects, along with hand tested email contacts for a guaranteed deliverability rate of 90%+.

Content marketing experience

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Blog posts published
Emails sent
eBooks published

Not sure where to start? We offer consulting and marketing plan development!

Frequently Asked Questions

How quickly can I expect to see results in search?

There is no perfect answer to this question.  Much of our ability to improve your firms search ranking depends on the state of your website when we start working together.  Websites built on modern CMS that have a good content foundation can see measurable results in 90 days while older sites may take much longer. Since we provide reporting through our client dashboard you have total visibility as to how each of your search terms ranks and can track our progress in real time.

Which is best – PPC or SEO?

We like to think of SEO as a branding iniatitive and PPC as more of a marketing initiative.  SEO ensures you are perceived as a key player in your space online while PPC simply drivers traffic to your website or landing page.

How long are our contracts?

Most of our services involve a 90 day commitment basis.  We like to keep our engagement flexible so you won’t find any annualized contracts here!

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