While Google won’t give away secrets by revealing its algorithms, it’s not a complete mystery. SEO specialists know that certain tried and true practices can help a website gain coveted high rankings and prioritization in a search, thus increasing visibility. Increased visibility leads to increased traffic to your website.
So what does this mean for you and your business? How can you utilize SEO to ensure that your name and brand rank high in search results? Here’s a few things that you should know about SEO and the fight for a place at the top of the list:
First Thing’s First: What is SEO?
Essentially, search engine optimization (SEO) is a tool-kit of certain methods, strategies, and techniques used to increase visibility and the amount of visitors to a website. When successfully utilized, these tactics help a site obtain a high-ranking placement in the results page of a Google search, leading to more traffic and higher conversion rates.
How Does Google Rank Search Results?
Many factors determine how your website will rank in a search, from mobile responsiveness and fast load times to simply including keywords in content, page titles, and URLs. The websites that Google lists at the top of its search results for any given term are the ones that they consider to be the most relevant and useful.
Since many factors affect a site’s ranking, SEO is important for every aspect of a website. A Google search is typically the beginning of a consumer’s active journey to a transaction, which means that SEO should be an essential part of your marketing strategy.
How Can Merger Labs Improve My Rankings?
At Merger Labs, we have a deep understanding of the search language used by business owners seeking a sell-side advisory, buy-side advisory, ESOPs, capital raises, and everything in between. This knowledge gives us the unique ability to optimize your site to appear in the right search results, giving you quality leads and higher conversion rates.
We believe that marketing results should be tangible. As a Merger Labs client, you’ll never feel like your SEO campaign is a mystery. All of our SEO clients have 24/7 access to a robust online reporting dashboard, allowing you to view your search ranking, site score, traffic data and other results in real time. You’ll be supported by your dedicated search team, and we schedule reporting calls each month to discuss your campaigns and keep you in-the-know.
Have more questions about SEO and how the Merger Labs team can help get your brand recognized? Call us today to learn more, or reach out directly to garrett@mergerlabs.com
