SEO Strategies That Work For M&A
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M&A SEO Spotlight, Part 2
Last month, we highlighted two different SEO campaigns that were very productive for our clients. This month, we are going to highlight two more SEO clients and give you a "look under the hood" to see how these campaigns are helping to connect them to qualified business owners.
Most firms have specific industry niches, a well-defined geographical market, and usually at least one other differentiator. Which is why we build every SEO campaign from the ground up and 100% custom to your specific goals.
Client 1
Boston M&A Firm
The first campaign is for a client that we've been working with for almost 4 years now. We have helped this East Coast M&A firm with web development, paid-advertising (PPC), marketing automation systems, and, of course, with SEO.
Our in-house team of copywriters work closely with our SEO specialists to ensure that we are continuing to climb up the rankings - and stay there. We are excited to see our client continue to rank in the top spots for high-value keywords such as: business brokers, boston M&A firm, m&a firm, and massachusetts business broker.
Last month, our client saw a 20% increase in organic traffic when compared to the previous period. These additional visits to the website translate into more emails, form submissions, phone calls, and other inbound inquiries.
Client 2
Portland investment bank
The second campaign we are highlighting is for a newer client. We have helped this West Coast investment banking firm with branding and have recently launched an SEO campaign.
We use a similar content-based approache with this client, but the content is written for a completely different set of keywords. Some high-value keywords include: investment bank, portland investment banking, and portland m&a.
Last month - which is the 3rd month of the campaign - our client saw a 17% increase in organic traffic when compared to the previous period. These additional visits to the website translate into more emails, form submissions, phone calls, and other inbound inquiries.
Combined Results
Keywords in Top-10
Inbound Inquiries
Organic Traffic Increase
Showing Up #1
Below we are highlighting the SEO performance, for one month, for two separate campaigns with two very different audiences. As you can see, we are able to rank well for a variety of keywords.
Boston M&A
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Portland Investment Bank
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By ranking #1 for "investment bank" and other keywords, our client saw an increase in traffic coming to their website which led to more phone calls, emails, and form submissions. That high-value keyword averages over 90k searches every month, so ranking in the top search results has had a tangible effect on their inbound lead flow.
The other campaign shows that we were able to rank in the #1 spot for two different, yet also high-value keywords: "Business Broker" and "M&A Firm". Ranking well for these two keywords has led to a similar increase in traffic coming to their website, which is leading to more inbound leads.
"We are pleased with our very successful SEO campaign."
